One thing that I think is a really great idea, and that I’m surprised is not universal, is the idea of putting expiration dates on teas. Here is a box of Prince of Peace Organic White Peony tea, clearly showing an expiration date:
It’s pretty obvious why an expiration date is important. At the risk of earning the label “Captain Obvious” as some of my friends have called me, I want to state that tea doesn’t stay fresh forever, and if a company doesn’t put an expiration date on their product, they risk people buying (and drinking) a product that is not fresh, and not liking it. This can alienate potential customers who might have been impressed with the tea if only it were fresh. Captain obvious or not, I’m amazed at how many companies don’t print any dates on their tea.
The box here also shows a lot number. This can be useful if responding to customer inquiries. Displaying the lot number shows a commitment to a certain level of quality control, because a lot number is often necessary (and at a minimum, very helpful) for troubleshooting a bad or spoiled batch of tea when responding to customer complaints.
Packing Date is Better Than an Expiration Date
Ahmad Tea, one of my favorite brands, does an even better job than what is shown above…they not only list an expiration date but show the packing date as well. I think this is more important or useful, because I don’t necessarily know how each company decided on an expiration date–it could easily be arbitrary. Showing both demonstrates freshness and also communicates how long you expect the product to stay fresh. Given how inexpensive Ahmad Tea is, I think there is no excuse for other companies to not print the packing date on their boxes. If Ahmad can do it, nearly anyone can.
Lastly, I want to say that I think a gold standard, which I have seen with some companies, is to list both harvest date and packing date. This is probably only practical for single-origin teas, but it’s something I love seeing and I encourage any company able to list this info to do so.
Date-Stamp Each Tea Bag When Bags are Individually Sealed
As much as I don’t like increasing resource usage in society, I think that stamping individual tea bags is one expenditure that would be worth it. I also think that, when I look at the showy and involved packaging and print on tea bags, a basic stamp of the date would be a relatively inexpensive addition to the printing and packing process.
The fact is, many people don’t keep teas in their original packaging; they empty the original boxes into another box or basket, and they frequently trade individual tea bags with each other. Several of my friends who are casual enthusiasts of bagged tea, keep big baskets or cupboards full of tea bags of all different brands. Very few of the tea bags are stamped with dates; you can look at the wear and tear on the bag to get a rough guess at its age, but that’s about the best you can do.
I actually have a basket myself of tea bags that I’ve been sampling and sharing with other local reviewers on RateTea, and I checked through them and not one of them has an expiration date stamped on the bag.
I have seen an expiration date stamped on a tea bag before; it was actually recently, and it was what inspired the thinking that led to this post, but I’m blanking on the specific brand. Looking through my tea cupboard, I was able to find, however, a single-serving loose-leaf tea packet, recently given to me by Evan Draper, which has a date stamped on it, presumably the packing date because it is from last year and the tea is very fresh:
This tea, incidentally, was very yummy…bitter and grassy and very fresh…not the sort usually preferred by mainstream tastes in the U.S., but definitely the sort that I like.
What do you think?
Share your thoughts and feelings about harvest, packing, and expiration dates!
- Do you think packing date is more important than expiration date?
- Have you ever brewed tea from a sealed tea bag, and wondered how old it was?
- Do you think it would be worth it for companies that sell individually-sealed tea bags to stamp packing or expiration dates on each tea bag, or does this seem like overkill?