I just published a new article on Whole Leaf Tea or Full Leaf Tea, on RateTea. The article hits on several points, including the lack of a precise legal definition of whole leaf tea or full leaf tea, and how the term is often casually applied to larger broken leaf tea, and on the advantages (and possible downsides) of whole leaf.
Tangentially related, I want to highlight a company that gave me some samples of outstanding whole leaf oolong tea, at World Tea East. I’ve held off on posting reviews because the company’s website has been incomplete, but this may be a case of a company for which the website is not very important. There’s an email, and if you’re looking for a supplier, contact info is all you need.
This company is Immaculate Leaf. Their green Taiwanese oolongs are among some of the best I’ve ever sampled. If you’re looking for a wholesaler supplier of top-notch Taiwanese oolongs, I’d recommend getting in touch with these people. Their website has been “coming soon” for months now, which may signify that they haven’t pulled their business fully together yet, but it could also signify that they don’t particularly need the websites. I put off posting about them for months, waiting for their website to be completed, but I finally decided that it’s more important for me to write about them while my impression of their teas is still fresh in my mind.
Can Tea Companies Get By Without Websites?
Although we are solidly in the information age, there are still many successful business out there that either have poor or incomplete websites, or no websites at all, simply because their marketing strategy is completely successful without a website.
To give another example of a successful tea company that has a broken or under construction website, check out Jacksons of Piccadilly. This company’s website has been incomplete or under construction for at least three and a half years; it looks the same now as it did when I founded RateTea back in 2009. Jacksons of Piccadilly is a UK based company that impressed me with the quality of one of their Darjeeling tea bags that I picked up in a discount market years ago in Delaware: the tea bag was stuffed with generous quantities of leaf, with a highly heterogeneous color tending towards the greener end of the spectrum, like a lot of good first flush teas. It had all the qualities I love in Darjeeling, a complex aroma with a greener character overall, but a lot of bite to it too. This company is, to my knowledge, still in existence. Its teas have never been easy to get your hands on in the U.S., but there are a number of online UK-based retailers that sell their teas.
What do you think?
- What do you think about the article on whole leaf tea?
- Have you ever tried anything from Immaculate Leaf? Did you have an opportunity to sample their teas at World Tea East?
- How many businesses can you think up which don’t have a website or have an incomplete website? Do you know of any tea companies like this?